Official Brand Partners

Our Brands

Pickleball Lab is a specialty shop carrying the world's top pickleball brands through official channels. Get to know what makes each brand unique, and find the paddle that's right for you.

✓ Guaranteed Genuine & Brand-New ✓ Stocked in Japan ✓ English & Japanese Support
Japan's exclusive authorized distributor
Est. 2015 · USA
To the pinnacle of spin and control

A premium brand that leads the pickleball world in the United States. Its unique Raw Carbon face generates an overwhelming amount of spin and precise control, earning immense trust from competitive players. Pickleball Lab is the sole authorized distributor of Engage in Japan.

Raw CarbonHigh SpinFor Competitive PlayersAssembled in the USA
Authorized dealer
Est. 2014 · USA
The pioneer that set the industry standard

Selkirk is a family-owned brand founded in 2014 by the Barnes family in Idaho, USA. It was the first manufacturer to back its paddles with a warranty, and its lineup runs from the accessible SLK to the flagship OMNI. Its hallmark is a control-oriented feel built around its proprietary InfiniGrit® surface.

InfiniGrit®Warranty PioneerWide LineupFrom Idaho
Authorized dealer
Selkirk Sport · USA
Easy on the Budget, Designed by Selkirk

A sub-brand of Selkirk Sport, designed by Selkirk in the USA. Even its more accessible models use raw carbon faces and cores that combine honeycomb and foam. The lineup runs from a first paddle up to the flagship ERA Power for intermediate and advanced players.

Selkirk sub-brandRaw carbonBeginner to advancedAccessible prices
Authorized dealer
Est. 2022 · USA
Playful Attitude, Serious Paddles

A family-run brand founded in Florida, USA in 2022. Known for its playful design, its original foam-core LOCO was named Paddle of the Year in The Dink Awards 2025 (fan vote). Since 2026 it has been part of the Selkirk Sport group.

Foam corePowerPaddle of the Year 2025Selkirk group
Genuine products
Est. 1952 · GER / USA
Innovation from a Table Tennis Powerhouse

JOOLA is a table tennis brand founded in 1952 in Landau, Germany. US-based Sport Squad acquired it in 2019, and it's now headquartered in Maryland. JOOLA entered pickleball in earnest in 2022 and sponsors many top pros, including world No. 1 Ben Johns.

Ben JohnsUSAP & UPA-A ApprovedWide Price RangeFounded in 1952
Authorized dealer
Est. 2020 · AUS
Pushing boundaries with technology

An innovative pickleball brand from Australia. High-quality carbon fiber and unique Double Diamond Construction thoroughly support aggressive playstyles. Rapidly gaining popularity among top players worldwide.

Raw CarbonHigh PowerFor Aggressive PlayersFrom Australia
Genuine products
Founded in 1946 · USA
If you're choosing based on cost-effectiveness and quality

An established American sports brand founded in 1946. It is known as a manufacturer of official tournament balls certified by USA Pickleball, and has also established a reputation for reliable quality in its paddle line. It offers a comprehensive lineup ranging from entry-level to mid-range products.

Official USA Pickleball BallGreat ValueFor Beginner to Intermediate PlayersFounded in 1946
Genuine products
Est. 1944 · SWE
From table tennis precision to pickleball

Founded in 1944, this is a long-established table tennis brand from Sweden. They have applied the design philosophy cultivated in table tennis to pickleball, including their unique hexagonal "Cybershape" paddles. Their high-quality, Swedish-engineered paddles are attracting attention from balance-oriented players and those with table tennis experience.

Table Tennis TechnologyCybershapeAll-roundSwedish Design
Brand Comparison
Compare the Brands
ENGAGEPickleball SELKIRKSport SLKby Selkirk BREAD & BUTTER JOOLA SIX ZERO FRANKLIN STIGA
Best for Competitive players who prioritize control Players who want to improve with one brand for the long haul Players who want Selkirk design on a smaller budget Players who want to take control with power Balance seekers, from beginners to competitive players Power and speed players Value-minded beginner to intermediate players Players with a table tennis background; balance seekers
Strengths Spin, precise control Dinks and resets (control) Choose by model (all-court / power) Drives and attacking (power) All-around Attacking, speed All-around Control, balance
Face material Raw Carbon / Carbon InfiniGrit® / Carbon Raw Carbon / Fiberglass (varies by model) Raw Carbon + Fiberglass (combined) Carbon / Fiberglass Raw Carbon Fiberglass / Carbon Fiberglass / Carbon
Price range Mid to top tier Mid to top tier Entry to mid High Mid to high High Entry to mid Entry to mid
Signature models X2 / Alpha Pro OMNI / LUXX Control Air Geo / ERA Power LOCO 2 Perseus / Hyperion Double Black Diamond Signature Pro / NASH Aviox Cybershape Carbon Pro / Fiber Poly Pro
Origin USA USA USA USA Germany Australia USA Sweden
Our status ✓ Exclusive authorized distributor ✓ Authorized dealer ✓ Authorized dealer ✓ Authorized dealer ✓ Genuine products ✓ Authorized dealer ✓ Genuine products ✓ Genuine products
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Compare paddles from every brand in one place. Filter by core thickness, material, and brand to find your ideal paddle.