Wholesale & Dealer Application

Let's grow pickleball in Japan, together.

We don't sell paddles just to turn a profit. We sell them because we want this sport to take off across Japan. We'd love to team up with businesses, facilities, and coaches who share that goal.

Engage Pickleball: Japan's exclusive authorized distributor Selkirk authorized dealer Six Zero authorized dealer Genuine products, English & Japanese support

Getting equipment for your school or club?

This page is for businesses that buy to resell. For equipment your school or club will use, please start here.

For schools For clubs & organizers
Our Mission

Grow the sport first. Profit will follow.

In North America, more than 40 million people already play pickleball. In Japan, the sport is still in its early days, and most people have never even heard of it.
That gap isn't about quality. It's about awareness.
We're in a position to deliver the best products through official channels. But there's only so much we can do on our own.
We need partners all across Japan to help spread the word about pickleball.

01
Why we're looking for partners now
With the player base growing fast, there's no better time than now. The businesses that move first can become the go-to place for pickleball in their area. When a sport is taking root, the first five years decide everything.
02
Where we stand
Getting paddles into the right hands matters more to us than profit margins. We'd rather build a culture than simply add more dealers, and that's why we choose our wholesale partners carefully. We have no interest in joining a race to the bottom on price.
03
The relationship we're looking for
We're not interested in a relationship that's only about moving paddles. We want long-term partnerships with people who teach on the court, develop players, and build community in their area.
Partner Benefits

Why become a dealer

Access to genuine products
Stock genuine products from Engage Pickleball (we're the only official channel in Japan), Selkirk, Six Zero, and other brands. Guaranteed authenticity sets you apart from counterfeits and gray-market (parallel-import) products, and it's your biggest advantage.
Product support from Coach Yoshi
Coach Yoshi, who has play-tested more than 100 paddles, will walk you through the lineup and help you figure out what to tell your customers. Your staff can also take part in our training sessions.
Shared marketing materials
We provide product images, spec comparison charts, point-of-purchase (POP) materials, and more, so you can start promoting right away without building everything from scratch.
Community connections
Tap into Pickleball Lab's player community and social media following. We'll also help promote your local tournaments and intro sessions.
Fair margins, guaranteed
We don't do deals that depend on price-cutting. Our wholesale pricing is built so that dealers can stay profitable over the long run. Long-term partnerships come first.
Local growth support
We'll help you plan intro sessions and beginner lessons. Anyone with racket-sport experience can enjoy pickleball within 30 minutes, so creating chances to try it in your area naturally builds awareness of your shop.
Ideal Partner

Who we'd love to work with

Who we're looking for
Tennis club and sports facility operators
You want to use your existing courts and player network to launch pickleball as a new program. Introducing the sport to tennis players is the most effective way to grow it.
Who we're looking for
Sporting goods store and pro shop owners
You have experience selling racket-sport gear and take the time to explain products carefully to your customers. We welcome people who genuinely love the sport, not those simply looking to resell.
Who we're looking for
Sports instructors and freelance coaches
You want to sell gear alongside your pickleball coaching. Recommending equipment to your students is the most natural sales opportunity there is, and honest feedback from a coach builds trust.
Who we're looking for
Individuals and groups who want to grow pickleball locally
Even if you're starting from scratch in an area with no players at all, you're welcome here. We'll work with you from the ground up, planning intro sessions together and building a community. Passion is the most important qualification.

If you're getting equipment for your group to use rather than to resell, please see For clubs & organizers.

No sales track record? No problem. What matters is a genuine desire to help pickleball grow. Your first order can be whatever size works for you. To get started, just reach out through the application form.

Dealer Application

Apply to become a dealer

Fill out the form below and submit it. Once we've reviewed your application, Coach Yoshi will contact you directly (usually within 3 business days).
It's fine to start with a casual question, like "Here's my situation. What do you think?"

1 Contact Person
2 Business Information
Business type (select all that apply)
Share any links that show what your business does, such as your website, Instagram, or Facebook. Enter one URL per line.
3 Sales Channels (select all that apply)
Where do you plan to sell?
4 Your Involvement in Pickleball
Do you have pickleball courts?
Lessons / Programs
5 Wholesale & Purchasing Preferences
Small orders are fine. Let's start by making sure we're a good fit.
6 Your Vision for Growing Pickleball

After you submit, we'll send you a confirmation email. Coach Yoshi will usually contact you directly within 3 business days.
If it's urgent, please reach out to us on LINE.

After Application

What happens next

1
Submit the form
Send us your application, and you'll receive a confirmation email.
2
Coach Yoshi gets in touch
We'll contact you by email or phone within 3 business days.
3
Online meeting
In an online meeting of about 30 minutes, we'll learn about your business and what you're looking for.
4
Wholesale agreement & first order
Once we've confirmed the terms of the agreement, we'll move on to your first order.