Japan's private brand information

What Paddles Do Japan's Pros Use? Japan's Top Players and Their Brand Deals [July 2026 | Japan Edition]

よしコーチ
Pickleball Lab 代表
2026年7月15日
読了 約11分
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What Paddles Do Japan's Pros Use? Japan's Top Players and Their Brand Deals [July 2026 | Japan Edition]

I'm Coach Yoshi. This is the follow-up to What Paddles Do the Pros Use? (the hub article), and it's the Japan edition. After the World edition, this time we turn to the top players here in our own country, Japan.

Let me say this upfront. Japan's pro scene is still in its infancy. Only a handful of people can be called "pro tour players," and many of them are in a situation where they have corporate sponsors such as Sansan or 17LIVE, but have never made public the brand or model of the paddle they use. The information isn't as organized as it is overseas. So this article lays out exactly what I could confirm against primary sources, with a note on how solid each item is (as of July 2026).


DIADEM | Home to the face of Japanese pickleball

Right now, the camp in Japan where you can see all the way down to the model names is DIADEM.

Player Key achievements Model used Corporate sponsors
Yuta Funemizu First Japanese player in MLP; first Japanese man to reach No.1 in PPA Asia. Former pro soft tennis player EDGE BLUCORE PRO16 (signature model) 17LIVE, Visional, and others
Yuta Yoshida Signed with Team DIADEM; first Pickleball X cohort WARRIOR BluCore (secondary source) 17LIVE

When it comes to the face of pickleball in Japan, it has to be Yuta Funemizu. He was a soft tennis world champion who switched sports, moved to the United States on his own, and made it all the way to MLP (Major League Pickleball). He was originally with JOOLA, but signed an ambassador deal with DIADEM in January 2026, and now plays his own signature model, the EDGE BLUCORE PRO16. He is also about the only Japanese player who has made his model name public.


JOOLA | Where the former tennis and badminton crowd gathers

Just as overseas, JOOLA is strong at the top of the game in Japan too. Its roster is full of people who were at the top of another sport, whether pro tennis or badminton.

Player Key achievements Model used Corporate sponsors
Kenta Miyoshi PJF-certified pro; PPA contract. Won the 2025 NZ Open. Former pro tennis player Perseus Pro IV 16mm (matched via secondary sources) Kawata Construction and others
Aiko Yoshitomi PJF-certified pro; PPA contract (the first Japanese woman to sign one). Married to Miyoshi Perseus Pro IV 16mm (matched via secondary sources) Kawata Construction
Wakana Nagahara JOOLA Japan ambassador. Two-time consecutive badminton World Championships winner Not disclosed

Kenta Miyoshi and Aiko Yoshitomi are a married couple who both came over from pro tennis, and they are among the very few Japanese players signed with the PPA. Former badminton world champion Wakana Nagahara taking on the JOOLA Japan ambassador role is another move worth watching.


Selkirk | A landing spot for Japan's PPA-signed players

North America's No.1, Selkirk (we are an authorized distributor too), brought several of Japan's top players on board in 2026.

Player Key achievements Model used Corporate sponsors
Nasa Hatakeyama PJF-certified pro; left-handed; former pro padel player for Japan's national team. Signed with the PPA in June 2026 Not yet confirmed (coming soon) Sansan
Mayu Ito PJF-certified pro; Japan national team for UPA Asia Not yet confirmed The Picklr Japan, UPA Asia
Takumi Matsuda First Pickleball X cohort; won mixed doubles at JPA TOP TOUR 2026 Not yet confirmed

Nasa Hatakeyama (left-handed), a former padel national team player, is one of the names on Selkirk's international team. His model is listed as "coming soon," so nothing has been confirmed yet.


Other brands and players

  • Miyu Hazawa (YONEX grip / Mizuno shoes): a member of Japan's women's national team. Won women's singles and doubles at PPA Australia. Her paddle is Luzz (model not disclosed).
  • Rika Fujiwara (YONEX): a former pro tennis player (French Open doubles semifinalist). In May 2026 she won women's singles at PPA Asia Macau, the first PPA title by a Japanese player. Her paddle is YONEX.
  • Seina Shima (Facolos): PJF-certified pro; first Pickleball X cohort. Partnered with Facolos, a Vietnam-born, USAP-approved brand (announced by the player herself).
  • Aoi Nakata (DIADEM / secondary source): Pickleball X; among the top women's players.

The reality in Japan: corporate sponsors, yes; paddles, undisclosed

Here is one more thing about where Japan stands right now, told straight. Even among genuinely strong top players, quite a few have never disclosed the brand of paddle they use at all.

For example—Kei Sawaki, part of the junior development program (singles and doubles champion in the Asia Junior U16), Haruki Kato, a Japan national team member at the Asia Pickleball Games, Teppei Yoshihara, world No.6 in 35+ singles, and Joe Kasahara, winner of the 2025 PPA Am Hawaii. Every one of them has the results, but as things stand, there is information about their corporate sponsors, such as Sansan and Pickleball One, while the paddles they use never surface.

📝 Why are the paddles so hard to see?

In Japan, players are supported mainly by corporate sponsors (Sansan, 17LIVE, Kawata Construction, and so on), and the kind of signature contract with a paddle maker that you see overseas is still developing. Flip that around and it is room to grow, with more paddle-maker deals in Japan still to come. For the record, Mizuno's position is as a development partner for the federation rather than a sponsor of individual players.


Japan's pro scene is getting off the ground right now

2026 marked a major turning point for pickleball in Japan. The country's two governing bodies (PJF and JPA) merged and launched as "Pickleball Japan." News of Japanese players winning on the world stage keeps coming, from Funemizu's PPA Asia title to Fujiwara's first-ever PPA title by a Japanese player. I round up what is happening domestically in the May 2026 Japan news roundup and the June issue as well.

The fact that paddle contract information is thin is, flipped around, proof that things are about to get interesting. I'll keep this article updated as things move.

And finally, my usual request. The brand a pro uses isn't necessarily the right answer for you. For how to choose the one paddle that fits your level and playing style, see The Complete Pickleball Paddle Buyer's Guide and A Thorough Comparison of the Major Pickleball Brands.

🌏 Read the World Pros Edition →

← Back to the hub article


References

  1. Yuta Funemizu × DIADEM ambassador deal (DIADEM Japan official)
  2. Kenta Miyoshi official profile
  3. Aiko Yoshitomi official (Team Miyoshi)
  4. Miyu Hazawa official profile
  5. Team Selkirk International official
  6. Pickleball Japan (PJF)
Author
よしコーチ / Pickleball Lab 代表
元スキー世界大会出場選手・現役テニスコーチ。2026年LAでピックルボールと出会い、国内外100本以上のパドルを試打。Engage Pickleball唯一の日本正規代理店(2026年5月時点)。
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